Download E-books A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms PDF

By Andrea Phillips

The First How-To method advisor to Transmedia Storytelling

“Phillips’s ebook is a robust instrument for someone who desires to make a occupation for him- or herself in the international of transmedia. via her advice, the reader is ready to comprehend the basics of transmedia and the facility it might have whilst used with a compelling and powerful story."
―David Gale, government vice chairman, MTV go Media

“Transmedia storytelling is a daring and intriguing new enviornment for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent consultant to a subsequent iteration of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and be a part of the way forward for storytelling.”
―Michelle Satter, Founding Director, Sundance Institute characteristic movie Program

“An very good and fair-minded primer and survey of the underpinnings and fast-evolving innovations in the back of multiplatform narrative. Andrea Phillips is one in every of a small handful of writers in a position to either training and obviously conveying the foundations of transmedia storytelling. hugely recommended!”
―Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and unusually extraordinary global of transmedia storytelling.”
―C. C. Chapman, coauthor of Content ideas and Amazing issues Will Happen

Includes Q&A classes with the world’s major specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation―a progressive approach for telling tales throughout a number of media systems and formats―and it’s quickly turning into the go-to technique for a large choice of companies. should you paintings in advertising, pleasing, or advertisements, transmedia storytelling is a must have device for pulling humans into your world.

Why do you want A Creator’s consultant to Transmedia Storytelling?

If you need to allure, have interaction, and captivate your viewers, you wish this booklet. Written by means of an award-winning transmedia author and well known video games fashion designer, this booklet exhibits you the way to make use of an analogous advertising and marketing instruments utilized by heavy-hitters similar to HBO, Disney, Ford, and Sony Pictures―at a fragment of the cost.

You’ll learn the way to:

  • Choose the ideal structures in your story
  • come to a decision no matter if to DIY or outsource paintings
  • Find and retain a powerful middle creation crew
  • Make your viewers a personality on your tale
  • Get the investment you need―and even make a revenue
  • Forge your personal profitable transmedia career

With those confirmed media-ready concepts, you’ll tips on how to generate must-read content material, must-see movies, and must-visit web pages that would merely develop larger as audience reply, give a contribution, and unfold the note. You’ll create significant buzz with constructions corresponding to exchange truth video games and fictional personality sites―or even “old-fashioned” structures reminiscent of e-mail and speak to calls. The extra you connect with your viewers and the extra you get them concerned with the storytelling procedure, the extra profitable you'll be.

This isn’t the long run. this is often now. this is often the way you inform your tale, contact your viewers, and take your video game to the subsequent level―through transmedia storytelling.

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