Download E-books Customer Equity Management bei kontinuierlichen Dienstleistungen: Konzeption, Modell und Anwendung im Mobilfunk (Innovatives Markenmanagement) (German Edition) PDF

Stefan Hundacker präsentiert ein Customer-Equity-Modell, in dem Marketinginstrumente, ihre Nutzenwahrnehmung durch die Kunden und ihre finanzielle Wirkung auf den Unternehmenswert miteinander verknüpft werden. Am Beispiel des deutschen Mobilfunkmarkts entwickelt er zwei Marktbearbeitungskonzepte für kontinuierliche Dienstleistungen, die die Umsetzung seines Modells veranschaulichen.

Show description

Read Online or Download Customer Equity Management bei kontinuierlichen Dienstleistungen: Konzeption, Modell und Anwendung im Mobilfunk (Innovatives Markenmanagement) (German Edition) PDF

Best Management books

InterViews: An Introduction to Qualitative Research Interviewing

Interviewing is an important software in qualitative study and this advent to interviewing outlines either the theoretical underpinnings and the sensible points of the method. After interpreting the function of the interview within the study procedure, Steinar Kvale considers a few of the key philosophical concerns in terms of interviewing: the interview as dialog, hermeneutics, phenomenology, issues approximately ethics in addition to validity, and postmodernism.

Software Configuration Management Strategies and IBM (R) Rational (R) ClearCase (R): A Practical Introduction

"I wrote that the 1st version of this e-book "communicates a lot of the event, knowledge, and perception that used to be got alongside the right way to getting to know what SCM top practices are and the way to implement/deploy them. " the second one version is stuffed with much more functional adventure! It not just refines and expands upon previous thoughts and most sensible practices, it additionally comprises much more concrete "how-to" information regarding imposing and deploying them.

Sustainable Land Management in the Tropics

Bringing jointly case experiences from Kenya, Benin, Cameroon and the Philippines, this quantity presents a multidisciplinary evaluation of the economics of traditional source administration in Tropical areas, at family and village point. via evaluating a wide range of climatic and monetary stipulations, it examines the impression of situation and entry to the marketplace - in addition to the significance of nationwide guidelines - have on soil and water conservation.

Extra resources for Customer Equity Management bei kontinuierlichen Dienstleistungen: Konzeption, Modell und Anwendung im Mobilfunk (Innovatives Markenmanagement) (German Edition)

Show sample text content

Rated 4.78 of 5 – based on 29 votes