Download E-books Franchisingnetzwerke im Dienstleistungsbereich: Management und Erfolgsfaktoren (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition) PDF

Auf der Grundlage einer empirischen Studie identifiziert die Autorin drei idealtypische Managementformen der Franchisepraxis und erarbeitet auf Effizienzaussagen basierende Erfolgsfaktoren für das Franchisingmanagement im Dienstleistungsbereich.

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