By John Storey
Innovation is more and more pointed out as the severe consider making sure monetary competitiveness. Departments of nation and quasi-governmental firms in lots of international locations together with, Austria, Australia, Canada, France, Germany, The Netherlands, Sweden and the united kingdom, have issued reviews and calls to motion; yet implementation will remain tricky except the issues made during this ebook are taken into account.
Drawing on 350 in-depth interviews with senior managers, this publication provides an unique conception in regards to the features of managers in “good cutting edge businesses” and “poor leading edge organizations”. It will pay shut recognition to the attitudes, understandings, assumptions and interpretations of managers, who're usually the last word decision-makers by way of innovation. The textual content is supported via real-life, internationally-known circumstances similar to Hewlett-Packard, Zeneca and the BBC, in addition to voluntary area circumstances akin to Oxfam. it's also enriched by means of sizeable and hugely revealing quotations from senior managers themselves.
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