Download E-books Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management PDF

By Philip A. Wickham

The publication is appropriate for classes in entrepreneurship and/or supplier on the complex undergraduate, MBA and Masters in service provider/ entrepreneurship point. Wickham offers a complete creation to an issue that's quickly starting to be in value, reflecting its expanding significance of entrepreneurship within the genuine economic system and society. The e-book discusses entrepreneurship now not as a magical reward possessed through contributors, yet in a really functional demeanour as one of those strategic administration that may be studied, analysed, and learnt. via taking a strategic technique and thereby making entrepreneurship appropriate to firms as an built-in entire, this ebook presents a different and necessary method of the topic. It offers entrepreneurship as describing what managers do instead of what they're.

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